Posts about Expert opinion

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  1.    WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
    AI

    WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta

    In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on…

    Read more about "WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta"
  2.    AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
    Marketing technologyAIMarketing technology

    AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies

    AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…

    Read more about "AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies"
  3.    The Candid CMO: Wanda Weigert, Global Chief Brand Officer and Executive Director for Globant
    Candid CMO

    The Candid CMO: Wanda Weigert, Global Chief Brand Officer and Executive Director for Globant

    Some marketers gain experience by moving around from company to company. For Wanda Weigert, Global Chief Brand Officer and Executive…

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  4.    WFA Better Marketing Pod Ep 39: On Cathay Pacific's marketing secret plus lessons from Asia with Ed Bell
    Brand reputation

    WFA Better Marketing Pod Ep 39: On Cathay Pacific's marketing secret plus lessons from Asia with Ed Bell

    What does it take to rebuild an airline brand after the devastating impact of a global pandemic? Ed Bell, General Manager Brand,…

    Read more about "WFA Better Marketing Pod Ep 39: On Cathay Pacific's marketing secret plus lessons from Asia with Ed Bell"
  5.    WFA Better Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins
    Culture

    WFA Better Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins

    What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr Marcus Collins - professor, agency…

    Read more about "WFA Better Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins"
  6.    WFA Better Marketing Pod Ep 37: On being a real global marketer and Gen Alpha with Dr. Frederique Covington Corbett, UNICEF
    Brand reputation

    WFA Better Marketing Pod Ep 37: On being a real global marketer and Gen Alpha with Dr. Frederique Covington Corbett, UNICEF

    In this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington…

    Read more about "WFA Better Marketing Pod Ep 37: On being a real global marketer and Gen Alpha with Dr. Frederique Covington Corbett, UNICEF"
  7.    AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week
    Marketing technologyAIMarketing technology

    AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week

    AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…

    Read more about "AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week"
  8.    The building blocks of effectiveness
    Marketing effectiveness

    The building blocks of effectiveness

    Defining marketing effectiveness is key if marketers are to justify investment and deliver on the profession’s promise of…

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  9.    The Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA
    Candid CMO

    The Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA

    WFA chats to the Chief Marketing & Digital Officer for L’Oréal South Asia Pacific, Middle East & North Africato…

    Read more about "The Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA"
  10.    Privacy and Tech Forum
    Digital policyMarketing technologyMarketing technology

    Privacy and Tech Forum
    Open to WFA members only

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    Read more about "Privacy and Tech Forum"
  11.    The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri
    Candid CMO

    The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri

    In the first of a new series, WFA chats to the global marketing lead for Zespri to explore his marketing journey from boyhood to his…

    Read more about "The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri"
  12.    ISBA’s Phil Smith: “Leave the brand stronger than when you took it on”

    ISBA’s Phil Smith: “Leave the brand stronger than when you took it on”

    Phil Smith shares key insights on leading a successful national association after eight years as ISBA Director General

    Read more about "ISBA’s Phil Smith: “Leave the brand stronger than when you took it on”"