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AI
WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on…
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Marketing technologyAIMarketing technology
AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
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Candid CMO
The Candid CMO: Wanda Weigert, Global Chief Brand Officer and Executive Director for Globant
Some marketers gain experience by moving around from company to company. For Wanda Weigert, Global Chief Brand Officer and Executive…
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Brand reputation
WFA Better Marketing Pod Ep 39: On Cathay Pacific's marketing secret plus lessons from Asia with Ed Bell
What does it take to rebuild an airline brand after the devastating impact of a global pandemic? Ed Bell, General Manager Brand,…
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Culture
WFA Better Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins
What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr Marcus Collins - professor, agency…
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Brand reputation
WFA Better Marketing Pod Ep 37: On being a real global marketer and Gen Alpha with Dr. Frederique Covington Corbett, UNICEF
In this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington…
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Marketing technologyAIMarketing technology
AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week
AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
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Marketing effectiveness
The building blocks of effectiveness
Defining marketing effectiveness is key if marketers are to justify investment and deliver on the profession’s promise of…
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Candid CMO
The Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA
WFA chats to the Chief Marketing & Digital Officer for L’Oréal South Asia Pacific, Middle East & North Africato…
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Digital policyMarketing technologyMarketing technology
Privacy and Tech Forum
For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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Candid CMO
The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri
In the first of a new series, WFA chats to the global marketing lead for Zespri to explore his marketing journey from boyhood to his…
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ISBA’s Phil Smith: “Leave the brand stronger than when you took it on”
Phil Smith shares key insights on leading a successful national association after eight years as ISBA Director General